Curso de Formación “Els museus a la Xarxa cap a una Experiència de marca”
Inicio - Curso de Formación “Els museus a la Xarxa cap a una Experiència de marca”
Curso de Formación “Els museus a la Xarxa cap a una Experiència de marca”
La evolución de la web en su versión 2.0 ha cambiado el concepto de comunicación en la red convirtiendo la web en un lugar con más capacidad de comunicar, de compartir y de captar nuevos públicos. La introducción de las variables: redes sociales, movilidad, sostenibilidad están aportando a los museos unas claras posibilidades de tratar los contenidos de manera más amplia, variada y profunda.
Ficha técnica
- Soluciones
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El Servei de Museus del Departament de Cultura de la Generalitat de Catalunya nos pide que impartamos un curso de formación enfocado a las nuevas posibilidades que ofrece la web en su versión 2.0 para los museos.
La solución de Lavert consiste en:
Fruto de la experiencia, hemos elaborado un curso de formación para ofrecer nuestro conocimiento en este ámbito. Los museos empiezan a tener la posibilidad de ampliar, profundizar, difundir, diferenciarse y empaquetar en diferentes formatos sus contenidos con el fin de llegar a más gente y por lo tanto provocar la aproximación del museo al público interesado y aumentar la captación de nuevos públicos. Con este curso se pretende acercar el nuevo escenario y las nuevas posibilidades que tienen los Museos en la red mostrándoles experiencias referenciales de ámbito internacional y aportándoles una visión innovadora de futuro a corto plazo.
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background-color: #046a38;
}
