Estrategia Analítica web del Museu d’Arqueologia de Catalunya
Inicio - Estrategia Analítica web del Museu d’Arqueologia de Catalunya
Estrategia Analítica web del Museu d’Arqueologia de Catalunya
El Museu d’Arqueologia de Catalunya (MAC) ha vuelto a apostar por la colaboración con Lavert, ésta vez para promover el posicionamiento de su web. El Museu d’ Arqueologia de Catalunya (MAC) lanzó su web en el año 2008, desde entonces el MAC ha promovido la difusión de sus actividades culturales y educativas a través de diversas plataformas online. Este año han vuelto a apostar por Lavert, ésta vez para promover su posicionamiento.
Ficha técnica
- Soluciones
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Por ello, estamos trabajando junto con la herramienta Google Analytics en un proyecto de análisis integral de la web a través del conocimiento de sus usuarios y el estudio e interpretación de los datos estadísticos.
Además se ha ido un paso más adelante en cuanto al posicionamiento del museo y se ha revisado su oferta respecto a otros referentes museísticos de la misma temática en la red. Por ello se ha realizado un análisis integral de la actual web para definir los objetivos estratégicos que se deberán ejecutar a lo largo del 2012.
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