Los Museos en la Red hacia una experiencia de marca (I. Introducción)
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Know-how - Los Museos en la Red hacia una experiencia de marca (I. Introducción)
Los Museos en la Red hacia una experiencia de marca (I. Introducción)
22 Sep, 2016
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Curso “El comissariat i la gestió d’exposicions. Noviembre 2012. ACCA: Barcelona.
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La movilidad es uno de los conceptos que más evoca a Innovación: webs configuradas para ver convenientemente a través del smartphone, aplicaciones para smartphones y/o para tablets... ¿que ofrecen éstas al museo? ¿y al visitante? ¿para qué necesitan los museos invertir en estos nuevos recursos? Desde Lavert nos hemos planteado esta reflexión y, a continuación, enumeramos las principales ventajas que observamos en la implementación de estos nuevos recursos en los museos:
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Es un hecho que las aplicaciones educativas móviles tipo iPad o Android, conocidas como apps, posibilitan el aprendizaje y la transmisión de contenidos en cualquier momento y en cualquier lugar. Estos dispositivos han entrado a formar parte de las nuevas estrategias globales de comunicación que introducen los soportes on y off line, sensibles a la nueva realidad en el uso de la red. En esta línea el Ministerio de Industria, Turismo y Comercio de España acaba de sacar, como parte de un plan global, una aplicación móvil que permite al viajero recorrer activamente España con los contenidos aportados por los propios usuarios a través de los distintos canales sociales. La Secretaria General de Turismo y Comercio Interior conoce las estadísticas: el 80% de los turistas que visitan España son usuarios de Internet y el 40% del comercio electrónico corresponde a la venta de productos turísticos
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Papeles del Museo de Historia de Cataluña. Barcelona, núm. 5 (septiembre 2002), p.
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Las Nuevas tecnologías en la Exposición”M. Gomis i J.M. Boya. “VIII Jornadas de museología: Los museos y las nuevas tecnologías”. Asociación Profesional de Museólogos de España. Nº10, 2005.
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Gracias a un post de Nuria Net en el Facebook (¡gracias Nuria!) llegó a mis manos un artículo de la editora del periódico digital Huffington Post, Arianna Huffington, que trataba el uso de las redes sociales en los museoshttp://www.huffingtonpost.com/arianna-huffington/museums-20-what-happens-w_b_801372.htm
Páginas
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.widget-categories-filter .active span {
background-color: #046a38;
}
.widget-price-filter .ui-slider-range {
background-color: #046a38;
}
.widget-price-filter .ui-slider-handle {
background-color: #046a38;
}
.widget-color-filter .active:before {
border-color: #046a38;
}
.widget-top-products .pic i {
background-color: #046a38;
}
.main-nav ul {
background-color: #046a38;
}
