Els museus a la Xarxa cap a una experiència de marca (IV. Accessibilitat)
Lavert
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Know-how - Els museus a la Xarxa cap a una experiència de marca (IV. Accessibilitat)
Els museus a la Xarxa cap a una experiència de marca (IV. Accessibilitat)
22 set., 2016
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Curs “El comissariat i la gestió d’exposicions. Noviembre 2012. ACCA: Barcelona.
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És la tècnica que expressa el discurs expositiu, tant en el museu com en l'exposició, mitjançant la formalització dels continguts
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La mobilitat és un dels conceptes que més evoca a Innovació: webs configurades per a veure convenientment a través del smartphone, aplicacions per a smartphone i/o per a tablets... que oferixen aquestes al museu? i al visitant? per què necessiten els museus invertir en aquests nous recursos? Des de Lavert ens hem plantejat aquesta reflexió i, a continuació, enumerem els principals avantatges que observem en la implementació d'aquests nous recursos en els museus:
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És un fet que les aplicacions educatives mòbils tipus iPad o Android, conegudes com apps, possibiliten l'aprenentatge i la transmissió de continguts en qualsevol moment i en qualsevol lloc. Aquests dispositius han entrat a formar part de les noves estratègies globals de comunicació que introdueixen els suports on i off line, sensibles a la nova realitat en l'ús de la xarxa. En aquesta línia el Ministeri d'Indústria, Turisme i Comerç d'Espanya acaba de treure, com a part d'un pla global, una aplicació mòbil que permet al viatger recórrer activament Espanya amb els continguts aportats pels propis usuaris a través dels diferents canals socials. La Secretària General de Turisme i Comerç Interior coneix les estadístiques: el 80% dels turistes que visiten Espanya són usuaris d'Internet i el 40% del comerç electrònic correspon a la venda de productes turístics
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Papers del Museu d'Història de Catalunya. Barcelona, núm. 5 (setembre 2002), p.
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Les Noves tecnologies en l'Exposició "M. Gomis i J.M. Boya. "VIII Jornades de museologia: Els museus i les noves tecnologies". Associació Professional de Museòlegs d'Espanya. Nº10, 2005.
Pàgines
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.widget-categories-filter .active {
color: #046a38;
}
.widget-categories-filter .active span {
background-color: #046a38;
}
.widget-price-filter .ui-slider-range {
background-color: #046a38;
}
.widget-price-filter .ui-slider-handle {
background-color: #046a38;
}
.widget-color-filter .active:before {
border-color: #046a38;
}
.widget-top-products .pic i {
background-color: #046a38;
}
.main-nav ul {
background-color: #046a38;
}
